Sharpen your brand – raise more dollars

June 2025

Someone once said, “Narrow your focus and widen your funding.”

Too many non-profits are spinning too many brand-plates and (can) end up being forgettable. Conversely, sharp ones STICK and GROW.

Question: How can YOU sharpen your brand?

Fact: Major brands rebrand fairly frequently, with some undergoing substantial overhauls every seven to ten years and smaller refreshes more often. Since 2020, 75% of companies (and many non-profits) have undertaken a rebrand; and since the pandemic, 51% have updated their branding strategy.

What about YOUR brand? Is it time for a facelift?

TIPS

Conduct an independent brand audit.

  1. Gather feedback from surveys.

  2. Determine if a rebrand is necessary.

  3. Engage a branding expert.

  4. Develop a detailed plan and budget.

  5. Launch the rebrand strategically and carefully.

  6. Keep supporters engaged!

In summary, if you’re seriously considering a rebrand, develop a comprehensive plan including logo, colour, typography, voice, and most importantly, messaging.

Create a brand that is SHARP and super appealing. You’ll captivate more donors at all levels.

Need help to get to the next level? Reach out anytime. All God’s best for a great summer season.

  • Glover has been a non-profit fundraiser for over 40 years, bringing a wealth of experience and a results-driven approach to every project. As an expert in the field of faith-based, non-profit fundraising, George has consistently delivered impactful results and helped numerous organizations achieve their goals. If you would like to learn more about how George can assist your organization, please call George at 1-888-704-1750.